Education & Training

I am deeply passionate about education and have spent over fifteen years training bartenders, managers, brand ambassadors and trainers across Africa. I have been lucky enough to see first-hand the impact that education, inspiration and mentorship can have on the rapidly developing cocktail culture across our continent.

I am a WSET Certified Spirits Educator and lead the WSET education program at THIRST Bar Academy (so if you're looking for WSET qualifications, book here!)

In addition, I offer custom curriculum development, brand education programs, staff training programs, online learning and more.

Find out more below or get in touch to discuss

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Spirits Education

Whether you're looking for a complete introduction to spirits or short masterclasses on specific categories, get in touch to find out more about spirits education options.

- Internationally accredited WSET courses (via the THIRST Academy)

- Category-specific short courses

- Face to Face, online or hybrid options available

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Bartender Training

Find out more about bartender training below.

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Management Training & Coaching

In too many cases, staff are promoted into management positions without any real capability development, coaching or support and the hospitality industry is chronically under-invested in management training. I offer both skills based management programs as well as leadership coaching and strategic workshop facilitation for both owners and managers.

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Brand Ambassador Training

Brand Ambassadors are the face of your brand however they are often under-prepared to face the increasingly knowledgeable bar community, leaving them with a case of "imposter syndrome". I have worked with BA and training teams across Africa to increase their knowledge, skills and ability to engage effectively with the bar community.

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Brand Education Programs

I have worked with both global and start-up brands to develop consumer and trade education programs. Whether you want to drive brand credibility with consumers or advocacy with bar staff, effective education can be a vital tool to win in the spirits industry!

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