Menu Development

While creating delicious cocktails is definitely the most fun part of creating a great menu, it also requires deep insight into operational efficiencies, consumer demographics and global trends.

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I craft bespoke beverage selections (including cocktail, wine, beer and spirit) tailored to the needs of the client, their team and their customers - balancing brilliant guest experience with profitability and operational effectiveness.

Effective menu design is about more than just looking pretty. The menu is a key touch-point in your guest's journey and their choices are influenced by a complex interplay of psychological and visual cues. Balancing these with good design and category structure is key and I work with trusted design agency partners to create world class menus that deliver both beautiful design and effective consumer experiences.

I bring decades of experience developing beverage menus across Africa to your business in order to quickly and effectively identify operational inefficiencies, optimise your product mix and evaluate your menu for consumer appeal and design best practice.